In the 1950s, Benidorm was a modest fishing village on Spain's Costa Blanca. The local economy relied heavily on fishing and agriculture. This was set to change dramatically, propelling Benidorm into one of Europe's most popular vacation destinations.
When the local politician Pedro Zaragoza was appointed mayor, he recognised Benidorm's potential as a tourist destination; Zaragoza wanted to bring international visitors, particularly from northern Europe, to his beloved Benidorm.
To do so, Benidorm needed to adapt to the needs of the tourists. One of his most controversial decisions was to permit the use of bikinis on Benidorm's beaches—a bold move in a conservative, Catholic country under Francisco Franco's dictatorship.
Facing opposition from the Catholic Church, Zaragoza reportedly rode his Vespa to Madrid to appeal directly to Franco, successfully persuading him to allow bikinis in Benidorm.
Zaragoza and his administration started working on a tourism-focused urban plan. They widened streets, planned high-rise hotels, and created spaces accommodating tourists.
Benidorm's skyline transformed in the 1970s and 1980s by the construction of numerous high-rise hotels and apartment blocks. This vertical development was a practical solution to accommodate the growing number of tourists while preserving the surrounding environment. The city's unique skyline, characterised by its towering buildings along the beaches of Levante and Poniente, became an iconic feature of Benidorm.
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By the late 20th century, Benidorm had become a major tourism destination. Its affordable accommodations and reliable sunny weather made it a popular destination. The city expanded its offerings beyond beaches, introducing theme parks, golf courses, and a bustling nightlife scene to cater to a diverse array of visitors. Benidorm became a "24-hour destination," with bars, nightclubs, and live entertainment, solidifying its reputation as a bustling holiday spot.
Here are 15 musts-sees and top things to do in Benidorm and its surroundings
Levante Beach
Known as the "Sunrise Beach," Levante epitomises Benidorm's vibrant energy. Stretching over 2 kilometres, this sandy expanse has a lively promenade; watersports enthusiasts can indulge in jet-skiing, paddleboarding, or parasailing, while beachgoers can enjoy live music and bustling cafes. The beach transforms at night with neon-lit bars offering cocktails and entertainment.
Poniente Beach
Offering a stark contrast to the bustling Levante, Poniente Beach is a tranquil retreat perfect for families and those seeking a quieter day by the sea. The golden sands stretch further than Levante, making it less crowded even in peak season. The modern promenade, designed by architect Carlos Ferrater, features a wave-like structure that adds to the scenic charm. Visitors can enjoy leisurely strolls, beach volleyball, or simply unwind with a good book under the sun.
Benidorm Old Town
Benidorm Old Town is a delightful maze of narrow cobbled streets that exude traditional Spanish charm. Visitors can discover boutique shops, cosy tapas, bars, and local artisan stores. The area is also home to the blue-domed Church of San Jaime and Santa Ana. Don't miss the Calle de los Gatos, known for its lively nightlife and small, quirky bars.
Balcon del Mediterraneo
Perched on a rocky promontory between Levante and Poniente Beaches, this iconic viewpoint offers stunning vistas of the Mediterranean Sea. Due to its historical significance, it's often referred to as the "Castle Viewpoint." The white balustrades and tiled floors make it picture-perfect, especially during sunset.
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Aqualandia Water Park
As one of Europe's largest water parks, Aqualandia is a must-visit for thrill-seekers and families alike. The park features an array of exhilarating water slides, including the Verti-Go, one of the tallest capsule slides in the world. There are also wave pools, lazy rivers, and relaxing shaded areas for those who prefer a gentler pace. The park's lush green surroundings and commitment to sustainability add to the experience. The park is open from May to September.
Website: Aqualandia Water Park
Address: Sierra Helada, s/n, 03503 Benidorm
Mundomar
Adjacent to Aqualandia, Mundomar is a wildlife park that brings visitors up close with dolphins, sea lions, and exotic birds. Interactive shows provide an educational yet entertaining experience for kids and adults. Highlights include feeding sessions with lemurs and parrot performances. The park's conservation and animal welfare emphasis ensures your visit supports a good cause.
Website: Mundomar Benidorm
Terra Mitica Theme Park
Terra Mitica is a theme park dedicated to ancient civilisations. The park features a mix of thrilling roller coasters, interactive live shows, and educational exhibits. The Magnus Colossus, Europe's longest wooden roller coaster, is a favourite among adrenaline junkies. There are kid-friendly rides and shaded picnic areas.
Website: Terra Mitica Theme Park
Sierra Helada Natural Park
Just a short ride from the city centre, this natural park contrasts Benidorm's urban energy. The trails, which range from easy walks to challenging hikes, provide panoramic views of the Mediterranean and Benidorm's skyline. The park's name, meaning Frozen Mountain Range in English, comes from the glistening appearance of its limestone cliffs. Don't miss the Faro de l'Albir lighthouse, a scenic lookout point along the trails.
La Cruz de Benidorm
Situated high above the city, La Cruz offers one of the best vantage points for panoramic views of Benidorm's skyline, beaches, and the surrounding mountains. Originally erected as a religious symbol, it has become a popular sunrise and sunset photography spot. The hike to the cross is moderately challenging but rewarding.
Benidorm Palace
Head to Benidorm Palace, a world-class cabaret venue, for an unforgettable night out. The dazzling performances combine music, dance, and acrobatics in a Las Vegas-style spectacle. Pair the show with a gourmet dinner to indulge in the city's vibrant entertainment scene.
Website: Benidorm Palace
Day trip to Penon de Ifach and Calpe
This massive limestone rock towers 332 meters above the Mediterranean, making it a natural icon. A designated nature reserve, it offers hiking trails that lead to breathtaking views from its summit. Birdwatchers will appreciate spotting rare species nesting on the cliffs. After hiking, relax at Calpe's beaches or dine at a waterfront seafood restaurant.
Getting There:
Take the ALSA bus from Benidorm's central bus station to Calpe (approximately 40 minutes). The bus operates frequently throughout the day, making it a convenient option. You can also use tram line 9, which takes around an hour. Once in Calpe, Peñón de Ifach is a short taxi ride or a 20-minute walk from the town centre. Return by the same ALSA bus or tram service, which departs until the late evening.
Day trip to Altea
Altea is a picturesque village with a bohemian spirit. Its iconic whitewashed buildings and cobbled streets lead to the Church of Nuestra Señora del Consuelo, crowned with its famous blue-tiled dome. Art galleries, craft shops, and alfresco cafes make Altea a haven for creative souls. Stroll along the waterfront promenade for stunning views of the Mediterranean.
Getting There:
The easiest way is to take the tram (Line 9) from Benidorm to Altea, which takes about 15 minutes. The tram operates frequently, and the station in Altea is a short walk from the Old Town. The return tram operates well into the evening.
Day trip to Guadalest Valley and Castle
Hidden in the mountains, the village of Guadalest offers a glimpse into Spain's medieval past. The Castle of San Jose, perched on a cliff, provides sweeping views of the valley and its turquoise reservoir. The village is also home to quirky museums like the Micro-Gigantic Museum, which showcases miniature sculptures visible only under a microscope. The scenic drive to Guadalest is worth the trip alone.
Getting There:
For public transport, take a bus from Benidorm to Guadalest (approximately 1 hour). The bus departs from the central station and offers stunning views during the ride. Return by the same bus service. Evening buses are available, but check schedules in advance.
Day trip to Villajoyosa
Just 10 kilometres from Benidorm, Villajoyosa, or "La Vila," is a charming coastal town known for its colourful seafront houses. These vibrant facades were originally painted so fishermen could spot their homes from the sea. The Valor Chocolate Museum offers a sweet journey into the town's chocolate-making heritage, while the calm beaches are perfect for a peaceful retreat.
Getting There:
Take the tram (Line 1) from Benidorm to Villajoyosa, a journey of about 20 minutes. The tram station in Villajoyosa is close to the centre and beachfront. The return tram service operates frequently until late evening.
Day trip to Tabarca Island
Accessible by a short boat ride, Tabarca is a protected marine reserve with crystal-clear waters ideal for snorkelling. Once a pirate refuge, the island now boasts a small village with charming whitewashed buildings, seafood restaurants, and historic ruins. Explore the island's coves or relax in its tranquil ambience. Pack swimwear and snorkelling gear, as the island's crystal-clear waters are ideal for underwater exploration.
Getting There:
The ferries to Tabarca Island depart from the port of Alicante and take approximately 30 minutes. Boat services operate regularly during the day.
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